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Quote by Phil Dusenberry

“Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be.”

Quote by Phil Dusenberry

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Phil Dusenberry
Phil Dusenberry

Phil Dusenberry was an outstanding creative director, renowned for his exceptional contributions to the advertising industry. His career spanned multiple fields, including advertising, film, and television. more

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“It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.”