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Quote by Lailah Gifty Akita

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Lailah Gifty Akita

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“You have to remember that even if your business is new, your experience and expertise are not. You have spent many years mastering those skills and charging a price in reflection to those skills is not something you have to think twice about.”

“Your brand must differentiate you from what your competitors are offering. Until then you do not stand the chance of competing effectively.”

“If branding is a process, then it stands to reason that there must be a point where the process is initiated. The question is, at what point do you start the process to set yourself apart?”