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Quote by Paula Scher

“Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.”

Quote by Paula Scher

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Paula Scher
Paula Scher

Paula Scher is an accomplished graphic designer renowned for her innovative work in typography, brand identity, and visual communication. Born on October 6, 1948, she has been influential in the design world since the 1970s. more

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“What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.”

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Author:Paula Scher
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