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Quote by David Ogilvy

“David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.”

Quote by David Ogilvy

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David Ogilvy
David Ogilvy

David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more

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“One great blemish in the popular mind of America and the prolific parent of an innumerable brood of evils, is Universal Distrust . . . you no sooner set up an idol firmly, than you are sure to pull it down and dash it into fragments: and this because directly you reward a benefactor, or a public servant, you distrust him, merely because he is rewarded . . . . Any man who attains a high place among you, from the President downwards, may date his downfall from that moment.”

“Don't keep forever on the public road, going only where others have gone. Leave the beaten track occasionally and dive into the woods. You will be certain to find something you have never seen before. Of course it will be a little thing, but do not ignore it. One discovery will lead to another, and before you know it, you will have something worth thinking about to occupy your mind, and really big discoveries are the result of thought.”