“In reality, many choices are between things that are not that much different. The value of choice depends on our ability to perceive differences between the options.”
Quote by Sheena Iyengar
Author
Sheena Iyengar
Sheena Iyengar is a distinguished professor of business at Columbia University, recognized for her work in behavioral economics. Born on November 29, 1969, she has made significant contributions to our understanding of consumer choice and decision-making processes. more
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