“Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.”
Quote by Guy Kawasaki
Work
Enchantment: The Art of Changing Hearts, Minds, and Actions
This book explores the psychological and emotional aspects of persuasion, offering strategies for engaging with others and inspiring positive change. more
Author
Guy Kawasaki
Guy Kawasaki is a renowned author, entrepreneur, and venture capitalist. He is best known for his tenure at Apple, where he served as the vice president of marketing. Kawasaki's writings cover topics such as innovation, entrepreneurship, and marketing, and have been widely appreciated by readers. more
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