Home / Quotes / Quote by Sheena Iyengar

Quote by Sheena Iyengar

“When Japanese went to Hawaii they would go straight and buy the same thing that they would buy in Japan. They just got it cheaper, which they liked. And so they would still eat the red bean ice cream or the green tea ice cream, but they didn't really take advantage of the variety and it wasn't clear that they cared.”

Quote by Sheena Iyengar

Author

Sheena Iyengar is a distinguished professor of business at Columbia University, recognized for her work in behavioral economics. Born on November 29, 1969, she has made significant contributions to our understanding of consumer choice and decision-making processes. more

You May Also Like

“I mean it wasn't that they sat around thinking oh gosh I needed more choices in my grocery stores the way I had come to think about it as an American growing up.”

Thinking Way Mean Choices Growing Up Growing Needed Stores Sat Groceries Grocery Stores

Author:Sheena Iyengar

“I'd like to film a British commercial; they're better than American ones.”

Author:James Earl Jones

“I do think that there are cultural differences in the extent to which we value having more and more choice.”

Thinking Values Choices Differences Cultural Differences

Author:Sheena Iyengar

“When I was in Russia I found that I thought I was going to give these people that I was interviewing a whole bunch of choice in terms of what they could drink while we were chatting.”

People Giving Whole Choices Found Term Drink Russia Bunch Chatting

Author:Sheena Iyengar

“I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One choice? I gave you Coke, Pepsi, Ginger Ale, Sprite. They saw that as one choice. Now why was that one choice? Because they felt, well, it was just all soda.”

Wells Said Different Choices Felt Saws Type Drink Okay Just One Coke Soda Ginger Ale Pepsi

Author:Sheena Iyengar

“I didn't really give them anymore than one choice, soda or no soda. They didn't... whereas we put a lot of stock in the differences between soda.”

Giving Choices Differences Soda

Author:Sheena Iyengar

“I mean we might even go to war as to whether we love Coke or Pepsi and our whole identity is wrapped up in that choice. You know, for the Russians they felt that these minor differences between these various sodas was just hyped up and irrelevant.”

Knows Mean War Whole Might Choices Felt Differences Identity Various Minors Irrelevant Coke Soda Pepsi

Author:Sheena Iyengar

“You know give me choices that are truly different from one another, otherwise they don't regard them as meaningful choices.”

Knows Giving Different Choices Give Me Regard Meaningful

Author:Sheena Iyengar

“There is a different attitude about, you know, how much differentiation there needs to be between our options and how many choices do I need to have in order to make a choice.”

Knows Needs Different Order Choices Attitude Know How Differentiation Different Attitude

Author:Sheena Iyengar

“We are often in society told to make decisions in one of two ways. We're either told "Use your gut, just go with how you feel about it and let that guide you," or we're told to use reason - some very deliberative methodical process of pros and cons and really thinking it through.”

Thinking Way Feels Two Reason Use Process Decision Guides Guts Two Ways How You Feel Methodical Pros And Cons

Author:Sheena Iyengar