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Quote by Jim Stengel

“Consumers today are less responsive to traditional media. They are embracing new technologies that empower them with more control over how and when they are marketed to.”

Quote by Jim Stengel

Author

Jim Stengel is an accomplished businessman renowned for his expertise in marketing and brand building. Born on May 5, 1955, he has held key marketing positions at several prominent companies, driving brand innovation and consumer insights globally. more

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Book:The State We're In: (Revised Edition)

Source: The State We're In: (Revised Edition)