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Quote by Paula Scher

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Paula Scher
Paula Scher

Paula Scher is an accomplished graphic designer renowned for her innovative work in typography, brand identity, and visual communication. Born on October 6, 1948, she has been influential in the design world since the 1970s. more

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“At the opening of our exhibition at Deitch Projects in New York we featured a wall of 10,000 bananas. Green bananas created a pattern against a background of yellow bananas spelling out the sentiment: Self-confidence produces fine results. After a number of days the green bananas turned yellow too and the type disappeared. When the yellow background bananas turned brown, the type (and the self-confidence) appeared again, only to go away when all bananas turned brown.”

SelfResultsNumbersNew YorkProduceWallFineTypeProjectsGreenPatternsSelf ConfidenceBackgroundsOpeningBrownGoing AwaySentimentsYellowBananasExhibitionsSpelling
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“The conventional wisdom in our business is that you have to grow and keep moving to survive. We never grew, always stayed tiny, and it serves us very well over the years, allowing us to pick and choose projects, and keeping our financial independence from our clients. We actually have a rather good track record, because we do select projects carefully. Most of our ideas don't eat dust but glimpse the light of day because we find it much more helpful to spend some serious time and effort before we start working on a project, rather than suffer through it afterwards.”

YearsWellsIdeasLightMovingSufferingGrowsEffortRecordsSeriousGrewProjectsPicksIndependenceFinancialTrackTinyDustHelpfulAllowingConventionalClientsGlimpseKeep MovingSelectConventional WisdomTrack RecordFinancial Independence
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