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Quote by Marshall McLuhan

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Understanding media: the extensions of man

A comprehensive study analyzing how various forms of media have expanded and transformed human capabilities, including communication and expression. more

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Marshall McLuhan
Marshall McLuhan

Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more

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“For the current of our spiritual life creeds, rituals and channels that may thwart or help, according to their fixity or openness. When a symbol or spiritual idea becomes rigidly elaborate in its construction, it supplants the idea which it should support.”

“I believe that communism is another sad, bizarre chapter in human history whose last pages even now are being written. I believe this because the source of our strength in the quest for human freedom is not material, but spiritual. And because it knows no limitation, it must terrify and ultimately triumph over those who would enslave their fellow men.”

“The real stumbling-block of totalitarian regimes is not the spiritual need of men for freedom of thought; it is men's inability to stand the physical and nervous strain of a permanent state of excitement, except during a few years of their youth.”

“Spiritual superiority only sees the individual. But alas, ordinarily we human beings are sensual and, therefore, as soon as it is a gathering, the impression changes - we see something abstract, the crowd, and we become different. But in the eyes of God, the infinite spirit, all the millions that have lived and now live do not make a crowd, He only sees each individual.”