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Quote by Harry J. Sonneborn

“We (McDonald's) are not technically in the food business. We are in the real estate business. The only reason we sell fifteen-cent hamburgers is because they are the greatest producer of revenue, from which our tenants can pay us our rent.”

Quote by Harry J. Sonneborn

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Harry J. Sonneborn

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“McDonald’s has successfully used the famous golden yellow arches and red motif designed by architect Stanley Meson when founder Ray Kroc opened his first restaurant on April 15, 1955, in Chicago suburb Des Plaines, Illinois. The cheerful yellow and speedy red color formula helps create a happy eating experience while increasing table turnover. Warm colors, such as red, orange, and yellow — which are connected to the lower chakras that involve digestion, motivation, and hunger — have been found to stimulate the need to eat. Other restaurants use the magnifying, expansive “red prana effect” to increase table turnover while escalating the bill by elevating the volume level of sound in restaurants, which causes people to eat faster, drink more, and leave sooner.”

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“McDonald’s has toned down its bright yellow motif and radically expanded its color scheme when it announced in early 2016 that “the new look is simple, fresh, and consistent with the company’s vision to be a modern and progressive burger company.” Interestingly, it was about that time when the company decided to substitute its signature red and yellow colors that its sales began to substantially decline.”

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“We also have to give up the notion of a divine savior, which has nothing to do with what religion we belong to, but refers to the idea of someone or something who will save us without our having to go through any pain. In fact, giving up that kind of false hope is the first step. We have to be with ourselves. We have to be real people. There is no way of beating around the bush, hoping for the best. If you are really interested in working with yourself, you can’t lead that kind of double life, adopting ideas, techniques, and concepts of all kinds, simply in order to get away from yourself.”

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“Self proclamation of authoritative titles is a common phenomenon among religious and/or occult sect leaders. A cursory survey of this primarily 20th century phenomenon will instantly reveal a multitude of self-declared Masters, High Priests, gurus, Ipsissimi, Bhaghwani, etc.. I am pleased that I cannot count myself among such types. Legitimate religious teachers and scholars know that a genuine spiritual leader is one whose calling to lead is first noticed by those outside of him or herself based on certain qualities, abilities, and actions and then must subsequently be accepted by the individual in question as his or her destiny. This contrasts with those whose will to lead is born simply out of the mundane wish to be a leader. In such cases the goal being to reap the rewards a title brings without the hard work and the innate, manifest qualities which validate the position; in short what might be considered a 'false prophet'." --“From the Eye of the Storm” (Zeena's column for the SLM) Volume II – Winter Issue (2003): “One Year Later...”

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“In your life too, the interplay of ego and essence is at work, Shadow and light are part of your nature. In your heart, there is that duality. Pride and deep truth, are together, in you. In your soul, the story of you, as the hero, is softly spun, Witness even in mundane acts, grandeur’s seeds are sown. Your daily deeds, though small, are never done, In every breath, your true, victorious self is shown. At times unseen in day’s bright, blinding light, You shine with fierce resolve past night’s embrace, Is this a humble life – in silence’s might? Perhaps. Though, maybe, you calmly shape the world, and time, and space.”

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“Liebes Fräulein, ich kenne Sie noch nicht. Trotzdem, oder vielleicht gerade deswegen, möchte ich Ihnen für den Umgang mit Menschen eine Arbeitshypothese anvertrauen, die sich bewährt hat. Es handelt sich um eine Theorie, die nicht richtig zu sein braucht. Aber sie führt in der Praxis zu verwendbaren Ergebnissen." "Und wie lautet Ihre Hypothese?" "Man halte hier jeden Menschen, mit Ausnahme der Kinder und Greise, bevor das Gegenteil nicht unwiderleglich bewiesen ist, für verrückt. Richten Sie sich danach, Sie werden bald erfahren, wie nützlich der Satz sein kann. "Soll ich bei Ihnen damit beginnen?", fragte sie. "Ich bitte darum", meinte er.”

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