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Quote by David Ogilvy

Work

The Unpublished David Ogilvy

This book compiles a selection of David Ogilvy's previously unpublished works, offering a deeper understanding of his advertising philosophy and strategies. It includes his thoughts on the art of advertising, case studies, and personal anecdotes, providing a comprehensive look into the mind of one of the advertising industry's most influential figures. more

Author

David Ogilvy
David Ogilvy

David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more

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“I should think that many of our poets, the honest ones, will confess to having no manifesto. It is a painful confession but the art of poetry carries its own powers without having to break them down into critical listings. I do not mean that poetry should be raffish and irresponsible clown tossing off words into the void. But the very feeling of a good poem carries its own reason for being... Art is its own excuse, and it’s either Art or it’s something else. It’s either a poem or a piece of cheese.”

“No matter what you’re feeling, the only way to get a difficult feeling to go away is simply to love yourself for it. If you think you’re stupid, then love yourself for feeling that way. It’s a paradox, but it works. To heal, you must be the first one to shine the light of compassion on any areas within you that you feel are unacceptable.”

“Solidarity is not the same as support. To experience solidarity, we must have a community of interests, shared beliefs and goals around which to unite, to build Sisterhood. Support can be occasional. It can be given and just as easily withdrawn. Solidarity requires sustained, ongoing commitment.”