“Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.”
Quote by Wally Olins
Author
Wally Olins
Wally Olins was a significant figure in the fields of brand strategy and design. His career spanned brand strategy, design management, and consulting, where he provided strategic guidance to numerous renowned brands. Olins, with his unique perspective and innovative thinking, promoted the importance of brand design on a global scale. more
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