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Quote by Phil Dusenberry

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Then We Set His Hair on Fire: Insights and Accidents from a Hall-of-fame Career in Advertising

This book provides an in-depth exploration of the author's journey in advertising, detailing key insights, memorable campaigns, and unexpected challenges encountered during a Hall-of-fame career. It offers a behind-the-scenes look at the creative process and the industry's evolution over time. more

Author

Phil Dusenberry
Phil Dusenberry

Phil Dusenberry was an outstanding creative director, renowned for his exceptional contributions to the advertising industry. His career spanned multiple fields, including advertising, film, and television. more

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“That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in business. Insight is much rarer -- and therefore more precious. In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.”