“The objective is not to "make your links appear natural"; the objective is that your links are natural.”
Quote by Matt Cutts
Author
Matt Cutts
Matt Cutts, born on December 21, 1967, is a renowned software engineer. He held several positions at Google, most notably as an engineer in the Google Search Quality team, where he was responsible for combating black-hat SEO techniques. Cutts' work at Google had a profound impact on the fairness and user experience of internet search. more
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