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Quote by Nir Eyal

“You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.”

Quote by Nir Eyal

Book:Hooked: How to Build Habit-Forming Products

Work

Hooked: How to Build Habit-Forming Products

This book explores the psychology behind habit formation and provides strategies for designing products that are engaging and encourage repeated use. more

Author

Nir Eyal is a renowned behavior design expert focusing on the study of how to influence human behavior through psychological principles. His research primarily revolves around product design and marketing strategies, aiming to enhance user engagement and loyalty. more

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