“When designers intentionally trick users into inviting friends or blasting a message to their social networks, they may see some initial growth, but it comes at the expense of users' goodwill and trust. When people discover they've been duped, they vent their frustration and stop using the product.”
Quote by Nir Eyal
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Hooked: How to Build Habit-Forming Products
This book explores the psychology behind habit formation and provides strategies for designing products that are engaging and encourage repeated use. more
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