“If men were able to be convinced that art is a precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artist? Or would they begin a careful translation of new art forms into social navigation charts? I am curious to know what would happem if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.”
Quote by Marshall McLuhan
Work
Understanding media: the extensions of man
A comprehensive study analyzing how various forms of media have expanded and transformed human capabilities, including communication and expression. more
Author
Marshall McLuhan
Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more