“Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.”
Quote by Jan Tschichold
Work
The new typography: a handbook for modern designers
This book serves as a practical reference for designers seeking to master the art of typography. It covers a range of topics, including the history of typography, the use of various fonts, and the application of typography in design projects. more
Author
Jan Tschichold
Jan Tschichold was a Swiss writer, publisher, and design theorist of German birth. His career spanned various fields including book design, graphic design, and typography. Tschichold is renowned for his contributions to modern design, particularly in the mid-20th century, where his reforms in book design had a profound impact on the design community. more
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Source: The Proceedings of the Government of the United States in Maintaining the Public Right to the Beach of the Missisipi, Adjacent to New-Orleans, Against the Intrusion of Edward Livingston
“Common sense, alas in spite of our educational institutions, is a rare commodity.”
“The most practical thing in the world is common sense and common humanity.”
Source: The Grapes of Wrath