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Quote by Massimo Vignelli

“Intellectual elegance [is] a mind that is continually refining itself with education and knowledge. Intellectual elegance is the opposite of intellectual vulgarity.”

Quote by Massimo Vignelli

Author

Massimo Vignelli

Massimo Vignelli is an Italian-American designer renowned for his contributions to graphic design, interior design, and environmental graphic design. His works include the iconic New York City subway logo, the American Airlines logo, and visual identity systems for numerous brands and institutions. more

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“Styles come and go. Good design is a language, not a style.”

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“You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is fashion, the appearance is trendiness — but the essence is timeless.”

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“I like it to be visually powerful, intellectually elegant, and above all, timeless.”

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“Designers take care of everything around us. Everything that is around us, this table, this chair, this lamp, this pen has been designed. All of these things, everything has been designed by somebody.”

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“Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand the problem, you have the solution. It’s really more about logic than imagination.”

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“The first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs.”

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“In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.”

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“There are people that thinks that type should be expressive. They have a different point of view from mine.”

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“The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropiate to his personal style. But one must learn how to use the grid; it is an art that requires practice.”

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“The reason for designing new media is simple - to subtly and quietly change the world.”

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