“Propaganda must not concern itself with what is best in man - the highest goals humanity sets for itself, its noblest and most precious feelings. Propaganda does not aim to elevate man, but to make him serve. It must therefore utilize the most common feelings, the most widespread ideas, the crudest patterns, and in so doing place itself on a very low level with regard to what it wants man to do and to what end. Hate, hunger, and pride make better levers of propaganda than do love or impartiality.”
Quote by Jacques Ellul
Author
Jacques Ellul
Jacques Ellul (January 6, 1912 - May 19, 1994) was a prominent French philosopher known for his work in the fields of technological philosophy, sociology, and Christian theology. His research focused on the profound reflections on the impact of technology and society on modern life. more
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