“A crucial contribution to the ideological argument ...it provides a vital part of the intellectual manifesto on which the battle for a better society can be fought” BattleIntellectualArgumentContributionCrucialIdeologicalManifestos Author:Roy Hattersley
“Apple stood for something and had a reason for being that wasn't just about making money.” ReasonMaking MoneyApples Author:Jonathan Ive
“The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.” WayUseViewsQualityProductsFunctionSimplicityCaringTraditionalEaseAcknowledgeSignificanceDefiningImperatives Author:Jonathan Ive
“There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.” LooksRealSimpleStyleSimplicitySimplicity In Design Author:Jonathan Ive
“We're very genuinely designing the best products that we can for people.” PeopleDesignProducts Author:Jonathan Ive
“The quest for simplicity has to pervade every part of the process. It really is fundamental.” ProcessFundamentalsSimplicityQuests Author:Jonathan Ive
“We try to solve very complicated problems without letting people know how complicated the problem was.” PeopleKnowsTryingProblemKnow HowComplicatedSolve Author:Jonathan Ive
“We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care - just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made. We make and sell a very, very large number of (hopefully) beautiful, well-made things. our success is a victory for purity, integrity - for giving a damn.” PeopleThinkingGivingWellsMadeUseCareBeautifulNumbersObjectsVictoryIntegritySellsDon't CareHopefullyDamnPurityAestheticsLarge NumbersTempting Author:Jonathan Ive
“Simplicity is not the absence of clutter.” SimplicityAbsenceClutterSimplicity In Design Author:Jonathan Ive
“We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.” PeopleIfsLittlesSoundGoalSuccessfulProductsExcitedMaking MoneySuccessful PeopleRevenueCompetentFlippant Author:Jonathan Ive