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Quote by John Jantsch

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John Jantsch
John Jantsch

John Jantsch is a renowned entrepreneur, author, and marketing consultant. Born on April 2, 1960, he is known for his in-depth research and practice in the field of marketing. Jantsch's work covers various aspects of small business marketing and personal branding, and his books and articles have provided valuable guidance to countless entrepreneurs. more

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“I don't believe in doing thousands of cuts, then giving it to the editor to make the movie. 'Dump-truck directing' is my reference to that style of moviemaking. You have to know how to cut before you can shoot well. The lack of definition in movies today is appalling. Very few people know how to mount a narrative anymore. If a scene works in one cut, you don't need 10. Or it might need 10. Let's not make it 20.”