“I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.”
Quote by Howard Schultz
Work
Onward: How Starbucks Fought for Its Life Without Losing Its Soul
Onward: How Starbucks Fought for Its Life Without Losing Its Soul is a comprehensive look at the corporate journey of Starbucks. The book examines the strategies and decisions made by the company to navigate the competitive landscape and economic downturns. It highlights the balance between growth and maintaining the brand's essence, including the importance of customer experience and ethical sourcing. The narrative is filled with insights into the internal culture and leadership that have shaped Starbucks' success over the years. more
Author
Howard Schultz
Howard Schultz, born in July 1953, is an outstanding businessman known for his deep understanding and innovative spirit in the coffee culture industry. He is one of the founders of Starbucks and has achieved great success in the field of business, not only through the global expansion of Starbucks but also through his promotion of corporate social responsibility. more
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