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Quote by Stephen Covey

“Trust is the one thing that affects everything else you're doing. It's a performance multiplier which takes your trajectory upwards, for every activity you engage in, from strategy to execution.”

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Stephen Covey

Stephen Covey was an American author, entrepreneur, and lecturer, best known for his book 'The 7 Habits of Highly Effective People'. Since its publication in 1989, this book has become a global bestseller and has had a profound impact on personal and organizational development. more

“When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.”

People Giving Company Doubt Benefits Brands Consumers Investors Dividends When Things Go Wrong Benefit Of The Doubt

Author:Stephen Covey

“Executives need to understand the economic benefits of trust dividend, especially when the behavior is real, not artificially or superficially created as PR to manipulate trust.”

Needs Real Economic Behavior Benefits Executives Manipulate Dividends

Author:Stephen Covey

“Good marketing speaks to human beings - the way human beings understand and take in information.”

Way Humans Speak Human Beings Information Marketing

Author:Simon Sinek

Quote by Stephen Covey

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