“Brand is not what you say it is. It’s what they say it is.”
Quote by Marty Neumeier
Work
The Brand Flip: Why customers now run companies and how to profit from it
This book explores the evolving dynamics of consumer-company relationships, emphasizing the customer's increasing influence over businesses. It offers insights and practical advice on how companies can adapt and profit from this shift in power. more
Author
Marty Neumeier
Marty Neumeier is a renowned author known for his works in the fields of branding and design. His books delve into brand strategy, design thinking, and visual language, having a profound impact on the global business and creative communities. more
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Source: The Designful Company: How to build a culture of nonstop innovation
“I think of a designer as a processor of information — like a scriptwriter or a novelist.”
“Through the ear, we shall enter the invisibility of things.”
“The hand opens to the word, opens to distance.”
Source: If There Were Anywhere But Desert: The Selected Poems of Edmond Jabès
“What is not grasped has all the chances to become real.”
Source: The Book of Questions: Volume II [Yaël; Elya; Aely; El, Or the Last Book]
Source: The Book of Questions: Volume I [The Book of Questions, The Book of Yukel, Return to the Book]
Source: The Book of Questions: Volume II [Yaël; Elya; Aely; El, Or the Last Book]