“Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.”
Quote by David A. Aaker
Author
David A. Aaker
David A. Aaker is a renowned marketing consultant, born in 1938. He has over fifty years of experience in the field of marketing and is a significant contributor to many marketing theories. more
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