“A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.” NeedsSometimesLosesBusinessInnovationStrategyBrandsRealised Author:David A. Aaker
“Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.” IfsHumansSoulSpiritValuesCreationAddBrandingPropositionsPersonal BrandingRoboticsGeneric Author:David A. Aaker
