Home / Quotes / Quote by Sheena Iyengar

Quote by Sheena Iyengar

“My child's first word was "more," but and it's all about, "I want." "I'm going to tell you what I want and what I don't want." It's about my desire to express my preferences. And that is really innate.”

Author

Sheena Iyengar

Sheena Iyengar is a distinguished professor of business at Columbia University, recognized for her work in behavioral economics. Born on November 29, 1969, she has made significant contributions to our understanding of consumer choice and decision-making processes. more

“A chess master can keep track of more choices than the number of stars in the galaxy within an instant, but these are people that have truly learned and mastered the choices that they have and how to deal with those choices over a very, very long period of training, so essentially what they're really doing is ruling out all the irrelevant choices and only zeroing in on the most relevant, useful choices at the moment.”

People Long Moments Choices Stars Deals Numbers Masters Periods Training Track Chess Instant Relevant Irrelevant Galaxy Ruling

Author:Sheena Iyengar

“So most of the time when we are confronted by more, rather than a few, choices we're often novices and so we don't really know how to differentiate these various options.”

Knows Choices Know How Various Differentiate Novices

Author:Sheena Iyengar

“We also don't always know what we want. And in those cases it can actually make us worse off because it's actually easier to figure out what you want and to figure out how the options differ if you have about a handful of them than if you have a hundred of them.”

Ifs Knows Want Cases Figures Easier Hundred What You Want Handful

Author:Sheena Iyengar

Quote by Sheena Iyengar

Author

You May Also Like