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Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

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Jyoti Guptara

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“Contrary to 19th century wisdom, it’s not just language that separates us from animals—it’s story. Dolphins communicate. Trees communicate. But only humans tell stories.”

StoriesHumanityLeadershipBusinessPsychologyCommunicationNarrativeStoryAnthropologyBusiness Storytelling
Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind
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“I do believe in simplicity. It is astonishing as well as sad, how many trivial affairs even the wisest thinks he must attend to in a day; how singular an affair he thinks he must omit. When the mathematician would solve a difficult problem, he first frees the equation of all incumbrances, and reduces it to its simplest terms. So simplify the problem of life, distinguish the necessary and the real. Probe the earth to see where your main roots run.”

WisdomSimplicity
Author:Henry David Thoreau
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“The person sitting across from you on the bus is the hero of their own story. The cashier at the grocery store has hopes and heartaches you will never know. ... We often treat others as background characters in our personal narrative, forgetting that we are background characters in theirs. When we recognise that everyone carries invisible burdens and joys, we become softer in our judgments and more generous in our assumptions”

LifeHumanityCompassionKindnessHumilityPerspectiveJudgmentEmpathyConnectionOther People
Author:Ajmal, from the book "Borders of the Inner World"
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