“Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.”
Quote by Jaron Lanier
Author
Jaron Lanier
Jaron Lanier is a writer, musician, and computer scientist. He is renowned for his pioneering work in the field of virtual reality (VR) and is recognized for his critical analysis of network culture in his book 'You Are Not a Gadget'. more