“What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.” DoneHateI HateReplacedEmbarrassingSomething Better Author:Paula Scher
“What makes me say "wow" continually changes. It changes based on what I know.” KnowsWow Author:Paula Scher
“If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well.” IfsKnowsWellsWowTerrific Author:Paula Scher
“What makes me say "wow" is usually something I haven't encountered, in a new way... something I haven't encountered before or something I have encountered that I see in a new way.” WayHavensWowNew Ways Author:Paula Scher
“I've become much more interested in architecture than I've ever been.” Architecture Author:Paula Scher
“I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.” WantI CanDoneCan DoGet BetterSixtyInnovative Author:Paula Scher
“Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.” ThinkingWantPastFiveForty Author:Paula Scher
“I'm hoping that I continue to be innovative on things that are tremendously visible and are still important projects.” StillsImportantProjectsVisibleInnovative Author:Paula Scher
“My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.” WayNeedsPersonsDoeFormOrdinaryExpectationsDiscoveryFirmExpertsNeed A Change Author:Paula Scher