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Quote by Edward Bernays

“It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man.”

Quote by Edward Bernays

Book:Biography of an Idea: Memoirs of Public Relations Counsel

Work

Biography of an Idea: Memoirs of Public Relations Counsel

This book delves into the history and development of public relations, offering a unique perspective from the author's career as a public relations counselor. It provides a detailed account of the strategies and techniques used in the industry, as well as the personal anecdotes and reflections that shaped the author's journey. more

Author

Edward Bernays, known as the father of public relations, was a public relations consultant who passed away on March 9, 1995, at the age of 103. Born on November 22, 1891, Bernays had a profound impact on the field of public relations, pioneering the application of psychological principles to commercial and governmental communication. more

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