“So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time.”
Quote by Paul Rand
Work
Paul Rand: Conversations with Students
Paul Rand: Conversations with Students is a compilation of discussions between Paul Rand, a prominent figure in the field of graphic design, and his students. The book delves into Rand's thoughts on design principles, creativity, and the art of graphic design, providing a unique perspective on his approach to the craft. more
Author
Paul Rand
Paul Rand was an outstanding graphic designer known for his minimalist and creative design style. He had a profound impact on the design world in the mid-20th century, particularly in the field of logo design. Rand's work emphasized clarity, simplicity, and functionality, and his design philosophy is still widely admired today. more
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