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Famous Paul Rand Quotes
Source: Design, Form, and Chaos
“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”
“The reason I always insisted on signing my work was not to be subordinate to anyone.”
Source: Paul Rand: Conversations with Students
“Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.”
Source: Paul Rand: Conversations with Students
“Everything is design. Everything!”
Source: Paul Rand: Conversations with Students
