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Quote by Paul Rand

“Design is everything. Everything!”

Quote by Paul Rand

Author

Paul Rand was an outstanding graphic designer known for his minimalist and creative design style. He had a profound impact on the design world in the mid-20th century, particularly in the field of logo design. Rand's work emphasized clarity, simplicity, and functionality, and his design philosophy is still widely admired today. more

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“Ambition often puts Men upon doing the meanest offices; so climbing is performed in the same position with creeping.”

Men Work Position Office Ambition Climbing Hiking Posture My Ambition

Author:A. C. Benson

“The reason I always insisted on signing my work was not to be subordinate to anyone.”

Reason Subordinates Signing

Author:Paul Rand

“Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.”

Ifs Doe Design Computer Communicate Intuition Invention Graphic Evoke Graphic Design Symmetry Good Design Coordinates Gestalt Graphic Design Inspiration Asymmetry

Author:Paul Rand

“Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.”

Needs Ideas Together Jobs Interesting Design Materials Fit Mass Designer Providing Select

Author:Paul Rand

“Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well.”

Wells Long Running Artist Individual Process Creative Products Makers Aesthetic Creative Process Long Runs Committees Irrelevant Diminish Fragments Aesthetics

Author:Paul Rand

“Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows, brackets, ornate initials, are at best superficial ornamentation unless logically employed.”

Artist Effects Produce Elements Tricks Artistic Excellent Endeavor Bullets Superficial Employed Initials Arrows Brackets Ornamentation

Author:Paul Rand

“Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts in his own mind.”

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Author:Paul Rand

“I never did calligraphy... But handwriting is an entirely different kind of thing. It's part of the syndrome of modernism... It's part of that asceticism.”

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Author:Paul Rand

“If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong.”

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Author:Paul Rand

“I am sure it is one's duty as a teacher to try to show boys that no opinions, no tastes, no emotions are worth much unless they are one's own. I suffered acutely as a boy from the lack of being shown this.”

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Book:The Temple of Death

Source: The Temple of Death