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Quote by Paul Rand

“Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.”

Quote by Paul Rand

Author

Paul Rand was an outstanding graphic designer known for his minimalist and creative design style. He had a profound impact on the design world in the mid-20th century, particularly in the field of logo design. Rand's work emphasized clarity, simplicity, and functionality, and his design philosophy is still widely admired today. more

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“Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.”

Needs Ideas Together Jobs Interesting Design Materials Fit Mass Designer Providing Select

Author:Paul Rand

“Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well.”

Wells Long Running Artist Individual Process Creative Products Makers Aesthetic Creative Process Long Runs Committees Irrelevant Diminish Fragments Aesthetics

Author:Paul Rand

“Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows, brackets, ornate initials, are at best superficial ornamentation unless logically employed.”

Artist Effects Produce Elements Tricks Artistic Excellent Endeavor Bullets Superficial Employed Initials Arrows Brackets Ornamentation

Author:Paul Rand

“Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts in his own mind.”

Mind Lying Interest Pleasure Greater Reader Balance Overcoming Resistance Arrangements Spectators Observing

Author:Paul Rand

“I never did calligraphy... But handwriting is an entirely different kind of thing. It's part of the syndrome of modernism... It's part of that asceticism.”

Kind Different Different Kinds Modernism Syndromes Asceticism Handwriting Calligraphy

Author:Paul Rand

“If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong.”

Ifs Whole Certain Dies Design Logic Structure Architecture Caves Graphic Graphic Design

Author:Paul Rand

“I am sure it is one's duty as a teacher to try to show boys that no opinions, no tastes, no emotions are worth much unless they are one's own. I suffered acutely as a boy from the lack of being shown this.”

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Book:The Temple of Death

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“Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relationships and to make arrangements and rearrangements among these ingredients.”

Design Color Materials Symbols Abstract Designer Ingredients Engineers Arrangements

Author:Paul Rand

“If you love living, you try to take care of the equipment.”

Ifs Trying Care Take Care Equipment

Author:Sally Rand

“I think specifically because of the character that I played, people are very connected to her. I used to get letters from young gay and lesbian and trans-gendered kids saying, 'I didn't kill myself because of Buffy'.”

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Author:Amber Benson