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Quote by Ralph Caplan

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Ralph Caplan
Ralph Caplan

Ralph Caplan, born in 1925, is an accomplished writer whose work spans various fields, including advertising, design, and cultural commentary. Known for his unique perspective and profound insights, Caplan offers readers a distinctive viewpoint. more

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“We are … the un-proud non-possessors of objects whose chief substance is that of the transient symbol. Our Puritan fear of the love of things turns out to have been groundless after all, for we do not love things or even possess them: they pass through our lives as barium passes through the digestive tract, unassimilated, their function merely to flash signals along the way.”

“Among the few I have indicated, is there no dynamic man of action, the rebel who will help determine the aspect of the collective expression of tomorrow? Ponder this question and know that to make beautiful creations for the sake of their aesthetic value will have no social significance tomorrow, will be nonsensical self-gratification. Every era contains the conditions for providing a rebel.”

“The brilliance here is appropriation: space, form and interface combine to create a Jetsons sound machine. A dream of music access that just hovers, its floating defines a space. The shape seems so obviously sci-fi, but fresh. The function could follow the form. The shape is beautiful and functional-which hits both of the pillars of American Needs right on the head.”