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Quote by Loren Weisman

“The authenticity in your story, the authority in your delivery and the personalization of your presentation will make you that much more real and able to reach that many more people in your real estate business.”

Quote by Loren Weisman

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Loren Weisman

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“The two of them had fallen into the habit of bartering knowledge whenever she visited. He schooled her in jazz, in bebop and exotic bossa nova, playing his favorites for her while he painted- Slim Gaillard, Rita Reys, King Pleasure, and Jimmy Giuffre- stabbing the air with his brush when there was a particular passage he wanted her to note. In turn, she showed him the latest additions to her birding diary- her sketches of the short-eared owl and American wigeon, the cedar waxwing and late warblers. She explained how the innocent-looking loggerhead shrike killed its prey by biting it in the back of the neck, severing the spinal cord before impaling the victim on thorns or barbed wire and tearing it apart. "Good grief," he'd said, shuddering. "I'm in the clutches of an avian Vincent Price.”

“The train was moving too fast to see much beyond the pines stepping up rock walls, but she knew from memory the bird species that would be endemic. She could picture the colored plates in her textbooks- the greater roadrunner, with its shaggy pompadour crest; the yellow eyes of burrowing owls; the shiny, jet-black plumage of the phainopepla, which gobbled up hundreds of mistletoe berries a day. She'd missed the Festival of the Cranes by only a few weeks. How tempting, to find herself just hours from Bosque del Apache, and the Rio Grande. She imagined lying on her stomach, binoculars trained on the sandhill cranes and snow geese in their winter quarters, watching in wonder the mass morning liftoffs and evening fly-ins. It was an old desire, but even now, though she knew the impossibility of it, it persisted; the world as one giant aviary she ached to see, all of its feathered inhabitants in their natural environment, a thousand times better to hear their cries dampened by verdant jungle foliage or echoed across the wells of canyons than to listen to abbreviated bits of captured songs emanating from a machine.”

“I might be a fan of Audubon, I suppose." "Ah, birds. I can tell a lot about a person by the type of art they're drawn to. You say Audubon, and I think of someone with a meticulous eye for detail. But that's an easy assumption, isn't it? Not the sort of thing that impresses someone like you much." "Like me?" "Uh-huh. Skeptic." He studied her intently, and she was surprised to find herself unaffected, buffered from his scrutiny by her coat and her mittens, her ugly shoes and her padded socks, her warm cup of coffee and her anonymity. He rubbed his chin with his knuckle. "I would say a person who hangs Audubon on her walls is a person who believes in God, but not necessarily religion. A person who believes in free will, but also in the existence of a natural pecking order, pardon the pun, in all societies. Aware of it, and accepts it. I would say such a person has the capacity to be awed by nature and horrified by it, in equal amounts. A scientist's brain, but an artist's soul. How am I doing?" Alice smiled. "Remarkable." "You're not impressed. I see I'll have to up my game." He looked at her face, her eyes, and she looked back at him blandly, keeping her sharp corners hidden. She had little practice talking to strangers but embraced the thought that she could play the role of anyone she chose, trying on imagined identities to see what fit: businesswoman here for a meeting, opera impresario, wealthy collector, lover en route to a secret assignation. "Hmm," he said, narrowing his eyes while he watched her. "It's not so much an admiration for the artist as it is for the subject matter, correct? What is it about birds? People envy them the ability of flight, of course, but it must be more. Maybe not just their ability to fly, but to fly away 'from', is that it? To leave trouble behind, be free from boundaries, from expectations.”

“The maker of an advertised article knows the manufacturing side and probably the dealers side. But this very knowledge often leads him astray in respect to customers. His interests are not in their interests. The advertising man studies the consumer. He tries to place himself in the position of the buyer. His success largely depends on doing that to the exclusion of everything else. This book will contain no more important chapter than this one on salesmanship. The reason for most of the non-successes in advertising is trying to sell people what they do not want. But next to that comes lack of true salesmanship. Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interest of the buyer are forgotten. One can never sell goods profitably, in person or in print, when that attitude exists.”