“Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.”
Quote by Marshall McLuhan
Author
Marshall McLuhan
Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more
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Source: The Medium and the Light: Reflections on Religion and Media
Source: Understanding media: the extensions of man