“The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.”
Quote by Al Ries
Author
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“The Internet is the ultimate in brand-centered buying.”
Source: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
“The best way to make news is to announce a new category, not a new product.”
Source: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
“Preach the gospel to all the world! It is [as] free to all mankind as the air we breathe.”
