“Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.”
Quote by Marshall McLuhan
Author
Marshall McLuhan
Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more
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“Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.”
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Source: Letters of Marshall McLuhan
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“The mother tongue is propaganda.”
Source: Media Research: Technology, Art and Communication
Source: Marshall McLuhan: Roles, masks and performances