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Quote by Marshall McLuhan

“The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.”

Quote by Marshall McLuhan

Book:Marshall McLuhan: Roles, masks and performances

Work

Marshall McLuhan: Roles, masks and performances

Marshall McLuhan: Roles, Masks and Performances delves into the multifaceted character of the renowned media theorist, examining his diverse public identities and the impact they had on his work and reputation. more

Author

Marshall McLuhan

Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more

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“The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.”

Book Light Language Messages Users Electric Hammers Metamorphosis Interfaces Electric Light

Author:Marshall McLuhan

“Pornography and obscenity...work by specialism and fragmentation. They deal with a figure without a ground - situations in which the human factor is suppressed in favor of sensations and kicks.”

Humans Deals Situation Figures Favors Factors Kicks Sensations Pornography Obscenity Fragmentation

Author:Marshall McLuhan

“Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.”

People Today Individual Loss Environment Violence Information Identity Planets Revolution Electric Testing Extinction Prompts Reassurance Rediscovery Loss Of Identity

Author:Marshall McLuhan

“The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.”

Behinds Situation Generations Corporate New Situations

Author:Marshall McLuhan

“Mass man is a phenomenon of electric speed, not of physical quantity.”

Men Mass Speed Phenomenon Quantity Electric

Author:Marshall McLuhan

“The world of visual perspective is one of unified and homogeneous space. Such a world is alien to the resonating diversity of spoken words. So language was the last art to accept the visual logic of Gutenberg technology, and the first to rebound in the electric age.”

Source: The Gutenberg Galaxy: The Making of Typographic Man

“Throughout Finnegans Wake Joyce specifies the Tower of Babel as the tower of Sleep, that is, the tower of the witless assumption, or what Bacon calls the reign of the Idols.”

Sleep Assumption Idols Towers Reign Joyce Babel Tower Of Babel Finnegans Wake

Book:The Gutenberg Galaxy: The Making of Typographic Man

Source: The Gutenberg Galaxy: The Making of Typographic Man

“The victory over Euclidean space was not achieved by isolated individuals, but by a field of young rebels opposed to all absolutes.”

Young Individual Space Fields Victory Absolutes Rebel Isolated

Author:Marshall McLuhan

“Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.”

Whole Challenges Space Flow Property Visuals Collapse Framework Discontinuity Conceptual Framework

Author:Marshall McLuhan

“Technologies themselves, regardless of content, produce a hemispheric bias in the users.”

Technology Produce Users Bias

Author:Marshall McLuhan