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Quote by Marshall McLuhan

“The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.”

Quote by Marshall McLuhan

Author

Marshall McLuhan

Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more

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“Pornography and obscenity...work by specialism and fragmentation. They deal with a figure without a ground - situations in which the human factor is suppressed in favor of sensations and kicks.”

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“Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.”

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“The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.”

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“Mass man is a phenomenon of electric speed, not of physical quantity.”

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“The world of visual perspective is one of unified and homogeneous space. Such a world is alien to the resonating diversity of spoken words. So language was the last art to accept the visual logic of Gutenberg technology, and the first to rebound in the electric age.”

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“Throughout Finnegans Wake Joyce specifies the Tower of Babel as the tower of Sleep, that is, the tower of the witless assumption, or what Bacon calls the reign of the Idols.”

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Book:The Gutenberg Galaxy: The Making of Typographic Man

Source: The Gutenberg Galaxy: The Making of Typographic Man

“The victory over Euclidean space was not achieved by isolated individuals, but by a field of young rebels opposed to all absolutes.”

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“Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.”

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“Technologies themselves, regardless of content, produce a hemispheric bias in the users.”

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“Interface, of the resonant interval as 'where the action is', whether chemical, psychic or social, involves touch.”

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Book:The global village: transformations in world life and media in the 21st century

Source: The global village: transformations in world life and media in the 21st century