“The world of visual perspective is one of unified and homogeneous space. Such a world is alien to the resonating diversity of spoken words. So language was the last art to accept the visual logic of Gutenberg technology, and the first to rebound in the electric age.”
Quote by Marshall McLuhan
Work
The Gutenberg Galaxy: The Making of Typographic Man
English detailed description more
Author
Marshall McLuhan
Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more
You May Also Like
Source: The Gutenberg Galaxy: The Making of Typographic Man
“Technologies themselves, regardless of content, produce a hemispheric bias in the users.”
Source: The global village: transformations in world life and media in the 21st century
“Ads represent the main channel of intellectual and artistic effort in the modern world.”
Source: Media Research: Technology, Art and Communication