“The tribalizing power of the new electronic media, the way in which they return to us to the unified fields of the old oral cultures, to tribal cohesion and pre-individualist patterns of thought, is little understood. Tribalism is the sense of the deep bond of family, the closed society as the norm of community.”
Quote by Marshall McLuhan
Work
Media Research: Technology, Art and Communication
This comprehensive text examines the role of technology in shaping media, the influence of art on communication, and the broader implications of these interactions for society. It covers a range of topics, including the historical development of media technology, the theoretical frameworks underpinning media research, and case studies illustrating the application of these concepts in real-world scenarios. more
Author
Marshall McLuhan
Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more
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