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Quote by Marshall McLuhan

“The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.”

Author

Marshall McLuhan

Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more

“The tribalizing power of the new electronic media, the way in which they return to us to the unified fields of the old oral cultures, to tribal cohesion and pre-individualist patterns of thought, is little understood. Tribalism is the sense of the deep bond of family, the closed society as the norm of community.”

Way Littles Culture Community Media Fields Return Understood Patterns Norm Unified Tribalism Cohesion Electronic Media

Book:Media Research: Technology, Art and Communication

Source: Media Research: Technology, Art and Communication

“I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.”

World Way Form Culture Interest Critics Academic Surprising Classifying

Author:Marshall McLuhan

“It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.”

People Matter Differences Responsibility Entertainment Distinction Mislead

Author:Marshall McLuhan

“The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.”

Culture Language Visuals Translate Alphabet Hemisphere