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Quote by Hendrith Vanlon Smith Jr.

“No matter how wonderful an idea may be, the ultimate question is "will the idea be profitable?" If the answer to this question is yes, it's a good idea. If the answer to this question is no, it’s a bad idea.”

Quote by Hendrith Vanlon Smith Jr.

Book:Business Ideation: The Five Steps

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Business Ideation: The Five Steps

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Hendrith Vanlon Smith Jr.

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“Value has to be at the heart of business ideation because the exchange of value is what business is all about.”

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“In many ways, ideation has been the way that businesses cope and survive.”

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“Ideas, well exececuted, have the power to spark revolutionary new ways of being that improve and enrich life.”

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“If your business is making you go broke, it's doing the opposite of what it should be doing. You need to run some numbers and reassess what needs to happen to get to profitability.”

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Author:Hendrith Vanlon Smith Jr, CEO of Mayflower-Plymouth

“Sometimes companies prioritize market share over profitability. That may be a good short term strategy, but it's unsustainable and there's a strict time limit on that whether company leadership will admit it or not.”

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“Improving efficiency is a key to business evolution. For the business to evolve, the business will need to improve efficiencies, among other things.”

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“In order for an idea to be viable, there has to be a market willing to pay money for that idea, presented as a product or service.”

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Book:Business Ideation: The Five Steps

Source: Business Ideation: The Five Steps

“Trying to ideate in business without thinking in terms of value is like trying to ideate in engineering without thinking in terms of physics.”

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“Nature never tells a new generation the secret to living life because she answers to the laws set by the Weaver who desires to develop a deep and personal relationship with you.”

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“Ideation is one of the most important parts of business and it's a skill every manager, every employee and every executive will benefit from having.”

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Book:Business Ideation: The Five Steps

Source: Business Ideation: The Five Steps