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Quote by Gregg L. Witt

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The Gen Z Frequency: How Brands Tune In and Build Credibility

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Gregg L. Witt

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“Profit isn’t a driving force, it’s a result of the “why”—and that kind of clarity works. In fact, purpose-driven companies outperform their counterparts in stock price by a factor of twelve!”

“Since you are at the helm of your business, your personal “why” will also become the “why” for your business. While the expression of your “why” might look different in your business and personal life, the intention and energy will be the same.”

“Our business exists not just to serve others, but to serve us—and when we set boundaries in our business that reflect our personal vision, core values, and goals, we are actually more likely to succeed.”