“Jesus changed how the world thinks about science, medicine, human rights, education & more.”
Quote by John Ortberg
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“The lead either forges an instant connection with the reader, or the package fails.”
“Sometimes the most important job advertising can do, is to clarify the obvious.”
“How dismal is progress without publicity.”
Source: Sister Carrie
“We don't want to be something for everybody, we want to be everything for some people.”
“Mirror the reader to himself and then show him afterward how your product fits his needs.”
